McDonald’s is the definitive icon of fast food around the world, and having started in the 1950s and maintained this image for so long, there is no sign of it changing any time soon. However, there have been many subtle changes in its branding over the years, and this has only been made possible through its different methods of developing in different countries.
The iconic yellow M logo may remain the same in every country around the world, but there isn’t much else that’s set in stone for McDonalds’ branding. In Asia and Europe especially the incarnations of the brand are quite different to the famous imagery we see from America, and this is due to the company recognising the need to adapt to each very different market it has entered. Continue Reading
American-style homes are known for being big in every sense. Visual style is very important and there is the classic image of a massive open plan house that just isn’t seen widely in the UK. However, all this is gradually changing as US style beds and bedrooms are being increasingly favoured by UK home owners looking to add something different to their home.
Firstly there is the issue of space which continues to be a problem. Homes in the UK are physically a lot smaller than those in the US, with less land available and a higher population density even in suburban areas. There isn’t much getting round this, but for those people who do have some extra space available they tend to want to make the most of it more and more. Having more space and an open plan design for rooms indicates luxury and for many people it’s worth investing more in your bedroom above all else because it’s going to be the room you spend the majority of your life in. We sleep for a third of our entire lives on average, so why not invest in quality bedroom design and beds? Continue Reading
America is known for being the home of many of the world’s biggest brands, and is of course a massive test market that the rest of the world can look to for ideas about what might dominate global business next. There are a few emerging trends that we expect to see more of in the UK as they grow in popularity across the Atlantic.
1) Having everything for nothing
There is certainly a growing trend for on-demand services of all kinds, something that has been seen in America for some years now but only recently begun to catch on in the United Kingdom. For example, streaming services like Netflix and the newly launched YouTube Red are redefining the rules about how people pay for their entertainment – music streaming services likeSpotify, Apple Music and Tidal are doing the same in their market. Amazon has also been experimenting with food and drink delivery within hours, something they may be able to roll out to their whole product range within years. Everything is about paying a set fee for something and getting an unlimited amount back for your money, and since this is based around convenience and making life easy, people are increasingly getting on board with this. The idea of paying yearly subscriptions for music venues is something we expect to see launching within the next year, for example. Continue Reading
Welcome back to our summary of some of the key inventions of the last few centuries that came from the United States. We have so many important ones to mention we have to make this one a double bill.
Many inventors were determined to be the first to perfect a flying machine, and over the years there were many disastrous attempts, with the first major breakthrough being made by the Wright brothers in 1903. Their biplane was built in North Carolina and soon transformed the future of aviation, having great implications for the military and commercial travel within a few short decades. Continue Reading
America may have a relatively short history compared with the UK and other countries, but a whole host of vitally important inventions and innovations have come out of the US in that time. Here is a roundup of some of the most crucial.
Probably one of the most famous American inventions, the light bulb is the defining legacy of Thomas Edison who also brought us a number of other brilliant innovations. It was actually dreamt up by several before him, and was the end result of decades of experiments. Obviously the impact of this invention was massive and we still use products that very much resemble the original design Edison created. Continue Reading