The biggest names on fashion including Gucci, Fendi and many more started bringing designer labels to the childrens’ clothing market less than ten years ago on a large scale, but already that trend has exploded in both the US and the UK. Some of the most popular ranges in the UK now are Fred Perry and Lacoste boys polo shirts, Replay jeans, Scotch Shrunk kids’ clothing and Lamborghini footwear, plus at the highest end of the market you still have the likes of Versace, Armani and Dolce & Gabbana. These are all readily available in popular online stores like Papillon Kids Clothing.
Not much originates from America on this list, but that’s not necessarily where the connection comes in. Although most of the most famous high-end fashion houses are European, it’s often the American market that gets the new trends first as the biggest retail giants in the US get exclusive deals and market new ranges worldwide. This started happening a few years ago when the high profile fashion outlets of New York City’s famous Fifth Avenue started launching new designer ranges for kids and putting massive marketing budgets and celebrity endorsements behind them. Continue Reading