Multi-level marketing is a specific style of marketing that is usually referred to as a different form of direct selling. Also known as MLM, the process has been around for decades and its origin is disputed, but it has existed since the 1920s in various forms. In modern times there are a wide range of MLM business opportunities out there in both the UK and the US thanks to the creative initiative taken by American firms nearly 100 years ago.
The California Perfume Company was one of the pioneers of the business model, although we know them better today as Avon. Originally, the famous “Avon Ladies” would only have earned their profits from the sales they made personally. Working for the company but not given a salary, instead they would have been entirely dependent on the products they bought from Avon and sold on at a higher price to buyers in their homes or elsewhere. Not a huge amount has changed about this, except that now not only would the representative of the company earn profit from their own sales, but also a cut of the sales made by anyone they recruited to join the business. Continue Reading